Throughout the centuries people have told stories to share knowledge between generations, but also to simply entertain. Storytelling is an important skill each interaction designer should have. It helps us create more engaging products and services. But how should we start doing this? How Aristotle’s storytelling framework can be used for designing interactive products, read at http://johnnyholland.org/2011/01/20/aristotle%E2%80%99s-storytelling-framework-for-interactive-products/